VimpelCom Uses IBM Analytics to Triple Revenue from Marketing Campaigns and Improve Conversion Rates by 400 Percent

Wednesday 13^th July 2011 - 10:44

IBM today announced that mobile phone service provider VimpelCom CIS is using IBM predictive analytics software to optimize the effectiveness of its direct marketing campaigns. Using IBM analytics, VimpelCom improved the conversion rate of campaigns from 3 to 12 percent and tripled campaign revenue.


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Source: IBM Storage

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